Build the foundation first
Clear architecture, intent-led pages, useful content, internal linking, and technical hygiene help both people and machines understand what a business knows.
Note / 03 · SEO + AEO/GEO
SEO, AEO, and GEO are one discovery system.
The surfaces change, but the fundamentals stay connected: be findable, understandable, trusted, and useful at the moment of choice.
Write for the question behind the query
Answer-ready content starts with the real question, the follow-up question, and the evidence that makes the answer credible.
Keep the path to action visible
Discovery is only useful when it leads somewhere. Every page should make the next sensible action easy to understand.